At EssTwo, we have a multidisciplinary team with one goal: customers and turning those customers into repeat customers.
Why is that so important to use?
If I were to answer that in a single word, it would be this: longevity.
Over the last 20 years, we’ve seen many companies rise and fall. You might even be surprised to know that some strong brands are among those that didn’t survive. Large or small, no company can outrun the need to be profitable.
All the companies that failed made the same mistake: they focused all their attention on branding or new customers, but then ignored conversion and retention.
For you, dear founder, conversion and retention means that you get more customers, and these customers continually pay for your products. And remain loyal over the long term. This is what we want.
It is smart to be obsessed with generating new customers. All of our clients started small and all of them were introduced to new customer systems. But at EssTwo when we think about growth, we think about more revenue and more profit.
I won't mention names (you can Google it), but many out-of-business brands simply spent more than they made. They didn't track their numbers. They didn't monitor their marketing ROI over critical time frames and most importanly they didn't expand their marketing into an ecosystem.
One of our directors was a Finance Director in large UK companies. When he first joined, the first question he asked was: "what about profit?".
That was a decade ago. Since then, a focus on profitability has become a key pillar of our growth strategies. We ask this question to every new client we work with.
Let's look at an example. One of our clients was running paid traffic when we met them. They were not posting social content. They did the bare minimum with CRO and email marketing (so, they had no ecosystem).
Within weeks we installed a consistant social strategy (to add new people to their email list) and a new email marketing cadance. The result was this video below, we increased the revenue per email by $3,000, and sent more emails.
Without spending an extra dollar on marketing, we increase the profitability of their marketing my 310%
This video is a small part in our push towards maximising repeat customers.
If this something you want in your business, contact us here.
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