Focus on Repeat Customers and Profit, Nothing Else Matters.

Repeat customers is the only thing that matters

At EssTwo, we have a multidisciplinary team with one goal: generating more repeat customers for our clients.

Why is that so important to use?

If I were to answer that in a single word, it would be this: longevity.

Over the last 20 years, we’ve seen many e-commerce companies rise and fall. You might even be surprised to know that some strong brands are among those that didn’t survive. Large or small, no hair or beauty brand can outrun the need for profitable customers.

All the e-commerce companies that failed made the same mistake: they focused all their attention on acquisition, and nothing on retention.

For you, dear founder, retention means customers who continually pay for your products. And remain loyal over the long term. This is what we want.

Profit is king, not cash. Repeat customers == profit.

In a way the ecommerce obsession with customer acquisition focus is smart. Especially if your revenue is not where you want it to be. But at EssTwo when we think about growth, we think about profitability too.

I won't mention names (you can Google it), but many out-of-business brands simply spent more than they made. They didn't track their numbers. They didn’t monitor their marketing ROI over critical time frames.

One of our directors was a Finance Director in large UK companies. When he first joined, the first question he asked was: "what about profit?".

That was a decade ago. Since then, a focus on profitability has become a key pillar of our growth strategies. We ask this question to every new client we work with.

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